Speech word to word Article Example | Topics and Well Written Essays - 250 words

Speech word to word - Article Example They have built on setbacks and successes to materially better their position. Before the alliance was implemented, travelers were forced to change airlines and airplanes severally, recheck luggage, and keep track of multiple tickets to get to their final destination. After the alliance, a flight from Cairo to Des Moines is as simple as 1 ticket, a single luggage check-in, and an easy connection through Northwest/KLM hubs. WHY: To improve seating capacity and increase revenue. The deregulation of transatlantic flights during the 1990s resulted in increased air traffic, but with reduced prices for tickets, and this meant a decrease in revenue for airlines. The strategic alliance between Northwest Airlines and KLM signified a strategic sharing of routes as well as a joint operation of flights. This resulted in better use of seating capacity and revenue growth. Through this framework and model, Northwest and KLM have been able to demonstrate true commitment to sharing and advancing management practices in their particular relationship. This has led to concrete business results through alliance innovation and